Creating the Rio 2016 mascot & logo | Olympic Design

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    Click here to watch Rio 2016: http://go.olympic.org/watch?p=yt

    Go behind the scenes of the 2016 Rio Olympic Games and find out how official mascot and logo were created.

    Rio 2016 Brand Director Beth Lula talks us through the process the organising committee went through in creating the official mascot and logo and she explains the what the designs mean.



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  • creatingrio2016mascot&logo|olympicdesign